Brand Partnerships Accelerator

The four-week, interactive program for podcast creators who want to make money from their show and design a win-win-win relationship for themselves, their listeners, and a brand.

You’ll take your first steps toward building a meaningful relationship with a partner.

Tap into your main character energy.

  • ✺

    Creators shape our society’s culture. You deserve to get paid if you’re creating a positive impact.

  • ✺

    Niche podcasters deserve a fast-track to partnership strategy that doesn’t require them to have thousands of listeners.

  • ✺

    A rising tide lifts all ships. When creators and brands work together in a meaningful way, everyone benefits.

4 Weeks to Feel Awesome Working with Brands

This program is for the podcaster who wants to earn income from their show, but doesn’t have sales or pitching experience (or feels stagnant in their current processes).

It’s also for the podcaster who’s busy AF and struggles to find the time to work on monetizing their podcast. HELLO, this is the time. And the accountability space.

Here’s how we’ll build your partner muscles over the four weeks:

1: Get Your Sh*t Together

Whether you’re brand new to brand partnerships or have some experience, this is crucial to setting you up for long-term success. We’ll…

  • Outline your goals and desires for brand partnerships

  • Design an overall brand partnership tracker

  • Create a list of possible brand partners that align with your goals and show

  • Talk about media kits and how to use them.

After, you’ll fill out your Partnership Tracker and create a bangin’ media kit.

2: Pitch with a Goal to Close

YUP, you’re actually gonna pitch the brands you’ve determined are a great fit. We’ll…

  • Share a thoughtful creator sales process, including getting comfortable with “selling” and how to find the right people to reach out to

  • Give tips for thoughtful outreach that isn’t icky to brands

  • Walk through consultative conversations so you can base proposals off true partner needs

  • Explain how to set yourself up for success from the pitch

After, you’ll get feedback on your actual draft pitches then reach out to a handful of real brands from your tracker. We’re with you!

3: Become a Pro in Onboarding and Delivering to Brands

Even if you get your first brand partner in our time together, you need to know how to actually deliver on your partnership. We’ll…

  • Go through how to craft a brand partner form and contract

  • Share how to maintain clear communication with your brand partner

  • Discuss how to exceed expectations in your partnership

After, you’ll create your own brand partner onboarding form and a contract template so you’re ready to go.

4: Manage Your Partnership with Confidence

Your partnership goes beyond just the deliverables. We’ll…

  • Explain how to check in with partners regularly and intentionally so everyone is happy

  • Share the arc of a partnership and how to encourage renewal

  • Talk about success expectations and measuring how you’ve done

After, you’ll review your current (or future) partnerships) and make sure key steps are built into your tracker moving forward in your brand partner future!

You’ll get manageable homework between each session, ongoing accountability check-ins, a private Slack channel just for creators in the Accelerator, AND a 30-minute individual call with Emily and Angie to dig into where you’re at and get closer to your partnership goals.

Sign up now

Sign up now

The Brand Partnership Accelerator runs four live sessions on Wednesdays in January:

January 8th, 15th, 22nd, and 29th, all from 10:00-11:00 AM Pacific Time (1:00-2:00 PM Eastern Time).

We offer sliding-scale one-time payment for this program.

$700: This cost is for you if you have personal savings, feel financial security, and have regular income that allows you to meet all your basic needs.

$600: This cost is for you if you may stress about meeting your basic needs but still regularly achieve them, have some expendable income, and can participate in this program without causing long lasting financial burden on yourself.

$450: This cost is for you if you struggle to access needs like housing, food, healthcare, etc., and are living paycheck to paycheck.

✺ Are you asking these questions? ✺

  • We can’t guarantee that you’ll have a paying brand partner at the end of this, but we can confidently say that you'll have the organization, structure, and confidence to take the first steps and start making connections with potential partners.

  • No, no, NO. You might be thinking of the CPM model of advertising, which is not the model niche podcasters should be using. If you feel good about your podcast, it’s never too early to start pitching brands.

  • The four live sessions are 60-minutes long, and are interactive so that you’re actively working on your goals in session. “Homework” in between sessions may take 1-2 hours, and we’ll nudge you for accountability between.

  • We specifically built this to be both! :) We’re weaving together knowledge and action at the same time so that you’re held accountable to doing the work.

  • Most likely, yes. We’ll walk you through the processes and action we use with our retainer clients for long-term brand success. These might be different methods than you’ve tried in the past. When in doubt, email hi@wildpoppycreativeco.com to see if this is a great fit for you.

  • What is your most pressing need as a creator right now?

    This program is specifically designed for podcasters who want to have great relationships with brands around their podcast. It helps both new and experienced creators reach out, pitch, close, and maintain relationships.

    If you feel pretty great on your current partnerships, you may benefit most from an audit. Our podcast audits are thorough examinations of the ins and outs of your show, giving light to your blind spots, identifying low-hanging fruit, and working together on how to best reach your podcast goals.

    Our strategy sessions are one-off meetings to discuss in real time anything on your brain as it relates to your platform.

    Our retainer services are 3+ month long collaborations where we work with your show on an ongoing basis across production, marketing, and more.

    If you’re still not sure which Wild Poppy offering is best for you, definitely email us right now!

    hi@wildpoppycreativeco.com